Top 11 Google Adwords Tips for B2B Lead Generation

The world of marketing has changed dramatically in recent years and Google Ads is one of the platforms driving this change. In fact, Google Ads is one of the most effective methods for online paid advertising. This article explain the benefits of Google Ads, google adwords tips and some Google AdWords updates 2021.

What is Google AdWords?

Google AdWords is one of the largest online advertising platforms that allows companies to reach customers around the world and grow their business. Through this pay-per-click network, advertisers pay Google to target users based on keyword searches, country and device type, and serve their ads to users interested in their products or services.

Google AdWords is a pay-per-click online advertising platform that allows advertisers to place their ads on Google search results pages. Based on the keywords they want to target, companies pay to place their ads at the top of search results pages. Since this platform works with pay-per-click (PPC) advertising, you only need to pay when a visitor clicks on your ad.

Types of Google Ads Campaigns

• Search Network campaign
• Display Network campaign
• Shopping campaign
• Video campaign
• App campaign

Top Google Adwords Tips for B2B Lead Generation

#11 Google Ads trick 2021

Monitor Keyword Quality Results

Google has made it clear that Quality Score is not recorded at the account level. However, they appear to be tracking the advertising capabilities of the brand and thus setting the CPCs for new keywords. Track the Quality Score of each of your keywords to improve reputation and minimize costs.

For low-performing keywords, try to improve them by making their landing page and ad copy more relevant. If they don’t do well, apart from having a low score, the best thing to do is remove them from your group.

#10 Google Ads trick 2021

Optimize for Niche Keywords

You can divide your keywords into two broad groups: broad keywords and specific keywords. If you want to scale your PPC campaign, you will need to use different bidding strategies for the two categories. As an advertiser, you need to focus on specific keywords, not just general terms that are used by everyone. This is one of the best google adwords tips.

#9 Google Ads trick 2021

Apply Click and Conversion Assistance

This is the ultimate among the google adwords tips for B2B lead generation. Google Ads Campaigns allows you to add custom fields to your campaign statistics. Some of these metrics include bid strategy type, impression approval, and approval. Search funnel tools that are often underestimated include assisted clicks and assisted conversions

#8 Google Ads trick 2021

Use the Appropriate Ad Extensions

Ad extensions can help you better tell your brand story and provide valuable information to your customers.
There are several ad extensions to choose from, but here are the most common:

• Sitelinks Extensions
• Callout Extensions
• Structured Snippets
• Call extensions
• Location extensions

#7 Google Ads trick 2021

Implement UTM Tracking

Careful tracking of your campaigns is essential so that you can customize and optimize them as needed. While Google Ads shows you which campaigns are getting the most clicks, it’s always helpful to have as much detail as possible. The UTM code can help with this.

UTM code is a small snippet of text that you can add to any link to build further tracking information in Google Analytics. Not only can you see which clicks each campaign sent you, but you can also view additional information. Those include the campaign which sent the longest traffic to your website, which pages were displayed, etc.

#6 Google Ads trick 2021

Use Google Shopping to Maximize your Sales

Google Shopping is the ideal tool for growing your online business. First open Google Merchant Center and link your product feed with your Google Ads campaigns. Submit your entire catalog to search engines.

The end result is visually convincing: the right product, the right photo, the right price all contribute to increasing your sales. If you are looking for some of the google display ads tips, then this helps.

#5 Google Ads trick 2021

Use Display URL

Don’t think of your ad’s display URL as just a link. Make sure you work hard to get more clicks and conversions. URL text can act as a call to action, provide more information, highlight special offers, or add relevance to your ad by entering your targeted keywords.

For example, www.example.com/FreeTrial and www.example.com/DiscountShoes tell potential customers more and encourage them to click on more than one URL such as www.example.com/about.

#4  Google Ads trick 2021

Use the Sitelinks to Transfer Traffic to More Relevant Countries on your Website

With sitelinks, you can present a wider network to your target group. Let’s give an example. If your campaign is selling shoes, adding additional links to different types of shoes will increase the likelihood that when your ad is running your ad, you will provide a solution for specific user needs. This is one of the top google adwords tips.

#3  Google Ads trick 2021

Always Connect To Google My Business List For Location Extensions

Location extensions are set up by linking your Google My Business account to your Google Ads account.

By simply linking these accounts, your business location and contact information will automatically appear below your search ad.

#2  Google Ads trick 2021

Location extensions Make Advertising Easy

SERP visibility is associated with increased click-through rates across many of these tips, and additional ad serving in packages for local search ads helps.

After performing a local search, Google will display appropriate advertisements, paired with “Get Directions” and “Call Button” below the map where your business is related to the searcher. This list will appear under organic “local results”.

#1 Google Ads trick 2021

Use Auto Rules to Avoid Manual Changes

Managing a PPC campaign can be tough work. However, automated rules allow you to monitor aspects of your campaign and change the scale based on the criteria you define.

Rules can be set in campaigns, ad groups, ads, keywords, audiences and demographics which allow you to be very detailed and creative.

You can set automatic rules to activate, pause, or send them via email based on conditions and times that you set.

Google AdWords Updates 2021

Google Ads API version 7.0

What is the Google Ads API? The Google Ads API allows you to programmatically interact with your Google Ads account so that you can automate ad creation, change bidding or bidding strategies, etc. Google AdWords updates 2021 has been an added advantage to google adwords tips.

Some of the features of  Google AdWords updates 2021 include

• Automatic account management
• Custom reporting
• Inventory based ad management
• Manage smart bidding strategies
• Promotional material is available on production and test accounts
• Keyword Planner supports refining keywords using annotation data, selecting specific search periods, requesting aggregates to generate keyword and keyword ideas in a keyword plan.
• Manage bidding strategies and campaign simulations

End Notes

Google adwords tips and benefits of Google ads are not limited to these 10 alone. Google is always improving its search results in order to provide the best results to users.

Likewise, they are enhancing their advertising platform to make the advertisers make the most of it. Now it is up to advertisers to take full advantage of these benefits and improve their performance on AdWords.

The marketing landscape has changed over the years, and Google AdWords has played an important role in that transformation. Google AdWords is one of the main components of digital marketing.