Website speed and performance are very important to user experience. If your site is too slow, you will lose not only visitors but potential customers as well. Search engines like Google take a website’s speed and other factors into account in search rankings. So when optimizing your website you need to take everything into account. This article answers how to optimize website as well as how to speed up website.
What is Website Optimization?
Website optimization is the process of improving the aspects of your website that contribute to traffic and conversions. Traffic comes from SEO, paid search, paid social, organic social, and other sources.
In particular, you want to know how to optimize website for your specific target audience, then you must understand What works for them and what do not.
Why is Website Search Engine Optimization Important ?
Website optimization is important because it helps your website visitors to make their visit to your website more successful. Every visitor comes to your website with the hope of answering a question, finding a solution to their problem or completing any task. By knowing how to optimize website, you are making these tasks easier for website visitors to do.
Website optimization will make it more effective for your business. A more efficient website can increase your company’s revenue from new sales or leads, and reduce costs, through better conversion rates.
Elements of Website Search Engine Optimization
Depending on the company’s goals, website optimization can include the following tests:
- The main title or message related to the company’s value proposition.
- Use visual media such as photography or video.
- The visual style, text, and call-to-action (CTA) button or link layout.
- Website navigation organization.
- Putting functionality for social sharing.
- Website creation and set up for visitors on mobile devices.
- Landing pages for marketing campaigns
How to Optimize Website? 8 Simple Website Optimization Techniques
1. Reduce Redirects
Website redirects make additional HTTP requests which negatively affect website performance. So, it is recommended to you minimize them. You need to identify all redirects on your side by running a site scan. Then you need to check if they meet their intended purpose, leaving only the critical ones.
Redirects generate additional travel time (RTT), quickly doubling the time it takes to load the original HTML document before the browser even starts loading other assets.
2. Use Less Web Fonts For Website Speed Optimization
Web fonts are becoming very popular in website search engine optimization. The use of web fonts has a negative impact on the page rendering speed. Web fonts add additional HTTP requests to external resources.
The following steps will help you reduce data traffic on the web:
- Use the modern WOFF2 format for modern browsers.
- Include only the fonts used on the site.
- Just select the style you want
3. Keep Your Website Up To Date
Updating your website will improve your search engine rankings, decrease bounce rate, and increase conversions.
Here are a few things you need to keep up to date for website optimization:
- Copyright date
- State the date in the publication
- Blog content
- Fix broken links
- Always update social media accounts
4. Choose Your Domain Name Carefully.
The domain name is one of the ranking factors that search engines look for to understand what a page is about. If it is possible to choose a domain name that is appropriate, easy to remember, and includes the main keywords you want to rank for, this is ideal.
5. Choose a Genuine Web Hosting Provider
Google has outperformed website speed as a factor in SEO rankings. Visitors are excited and expect a web page to load in seconds (or less). Therefore, Google only tries to provide results that meet these requirements.
While you have a number of strategies on how to speed up website, choosing a web hosting provider that offers consistent speeds is the best one.
6. Increase Credibility of Your Website
When someone comes to your website, it’s important to give them confidence in your company.
You can do this website search engine optimization by:
- Show recommendations
- Displays the logo
- You have HTTPS on your domain
- Availability of active social media accounts
7. Use External JS and CSS Files
Using built-in CSS also increases rendering times for web pages. Since everything is defined in the main CSS file, the browser can do less work when rendering the page because it already knows all the styling rules to apply.
8. TTFB Answers How to Optimize Website
Time to first byte (TTFB) is a measure of web server responsiveness. Basically, this is the time it takes for your browser to get the information after requesting it from the server.
The TTFB of a website is calculated as:
HTTP request time + processing request time + HTTP response time
By using a CDN, a fast web host, and a reliable DNS provider, you can drastically reduce your overall TTFB.
Tools for Website Optimization
1. Hubspot Website Grader
Hubspot Website Grader is a free online tool used to rate websites by measuring key metrics such as performance, mobile readiness, SEO, and security.
Each section contains a checklist of items and ratings for each aspect of the category. These ratings have a hands-on approach that shows a business needs to upgrade first to optimize website conversions effectively.
Zapier focuses on tools for optimizing websites for a variety of products. The tool manages to perform a complete analysis of the overall health of the website search engine optimization. It improves processes, recommends new applications, and automates your workflow.
3. Google Search Console
With this free tool, you find more complete information about the website optimization factors. GSC will analyze your website and help you improve it to get better rankings and increase conversions.
All you have to do is add your site (called a “property”) to the GSC and validate it on your website by installing code.
User Testing connects you with people who meet the criteria that you specify. They then rate your website based on their browsing experience.
This is one of the most comprehensive website optimization tools on this list. You can get a rating of user experience, user interface and many other criteria.
You can even conduct in-person interviews with participants to get your impression off the beaten track.
WooRank is mainly used to help with SEO and digital marketing audits. This tool can collect large amount of data from social media and store it in one place for convenience.
With its simple interface and efficient user experience, WooRank has undoubtedly received high ratings from various top websites. It includes a complete analysis report. Once launched, it will list some of the activities that answer how to optimize website.
It’s not enough to just have a website for your business. You have to carefully design and optimize it to consider search engines, your ideal customers, and other factors.
If you keep experimenting and testing over time, you can use SEO, CRO, and UX improvements to transform your business.Make sure you follow these tips to avoid mistakes and use the above list of tools to speed up the process.