In today’s day and age, conducting product research without a digital platform is almost inaccessible to most users. While most product searches begin on Amazon, Google still accepts one in five product search initiatives. This is equivalent to potentially hundreds of millions of requests per day. Hence, those who are at the top of a particular quest will undoubtedly succeed. So, yes, an ecommerce SEO checklist plays a major role. This article quotes you some Effective ecommerce SEO tips to drive sales into your business.
What is an Ecommerce SEO?
SEO for ecommerce is increasing your online store’s visibility on search engine result pages and generating more organic traffic to your ecommerce website. The SEO process for ecommerce usually involves optimizing your pages, making technical improvements, and refining your site’s structure.
Why is SEO important for Ecommerce?
Your product may have a place on the internet, but are they available?
This is where SEO comes into play for ecommerce. This way, you can reach your target audience without paying for advertising. Once you get people to your website, you can get them excited with a high-quality product, compelling copy, and a motivating call to action.
If you optimize your website for people only, you are doing business at a disadvantage. An ecommerce SEO checklist removes the first hurdle to attracting new customers: attracting people to your website.
10 Effective Ecommerce SEO tips to drive sales in 2021
1. Create a detailed keyword plan
Google does a tough job; Every second must serve over 80,000 users with relevant search results. If they get poor results, they hurt their business, depending on the quality of the search results.
For each search result, Google must select the page that best matches the user’s intent, which they can determine based on the user’s search query. In the world of search engine optimization, we call user searches “keywords.”
For decades, SEO practitioners have categorized keywords into three broad groups based on user intent:
- Commercial keywords
- Informational keywords
- Navigational keywords
First, add your ecommerce store to a keyword research tool like SEMrush, Ahrefs, or MOZ. Export your keywords and repeat the process for at least three of your best competitors.
With all this data, you want to:
- Categorize each keyword.
- Highlight your competitors’ keywords.
- Set by volume and CPC.
2. Optimize your URL for search engines crawls
URLs are more important for your SEO than they seem to be. Optimized URLs can help search engines’ bots to find and crawl into your website and know what it is about. Proper structures then also ease your website indexation. This is one of the most outdated ecommerce SEO tips, but important.
Efficient URLs can inform your visitors what your page is going to be about and improve their experience. A good user experience keeps your audience longer on your website. It represents additional chances to convert them into customers.
3. Write a compelling product description
A memorable product description, such as a catchy title, has a big impact on conversion rates. Therefore, avoid using the manufacturer’s product description. Keep it unique and interesting with relevant keywords to make it more relevant to Google.
4. Manage internal links
Internal link building helps with SEO and ranking. However, to get better results, you need a connection architecture, not just “link building”. Internal linking isn’t just about search engine spiders. Ease of use is also important. Building a robust internal interconnection architecture takes planning and time.
- Suggest category-level navigation.
- Links to relevant products at the category level.
- Use breadcrumbs on all pages and category pages.
5. Current product description from the manufacturer
Google doesn’t like duplicate content. Reprint of the product description from the manufacturer is duplicated. However, large ecommerce websites cannot rewrite all product descriptions and specifications.
You can get around this by adding unique content such as user-generated comments and ratings. Invite user comments. Integrate social networks. Allow users to tell their stories. Satisfied customers serve as your marketing assistants.
- Add content to product pages.
- Add a “psychology” layer to your content.
6. Set up related products on the website
Displaying relevant related articles on product pages is one of the main ecommerce SEO tips that can increase sales. Metadata from your PIM ensures all articles presented are relevant, adapted, and available.
Place relevant products: When a visitor arrives at the latest Apple iPhone product page, consider offering another suitable product based on the buyer’s price, quality, and staff.
Placing products: Let the product presented on the page stand out and shine.
7. Add sitemap.xml to the search console
Although many popular ecommerce platforms generate your sitemap.xml automatically, it’s still important to add your sitemap.xml to Google Search Console. Cause: The sitemap.xml is a list of all important pages on your ecommerce site, which is used to ensure that Google can find and crawl them all.
8. Increase your website speed
This is a very popular topic that can have a direct impact on your ecommerce business and the experience of your visitors.
There are lots of great tools out there that you can use to measure your page speed and see what slows down your website.
Some tools are:
The best thing about these two tools is that they provide insightful action elements that can be corrected instantly.
9. Update business listings
Managing working hours and closing shops is essential for businesses that are currently open, such as supermarkets, pharmacies, restaurants, and gas stations.
Regulations are constantly changing and opening hours are constantly changing. Therefore, we recommend companies keep updating their opening hours using local search.
Local searches are essential for updating businesses that are temporarily closed or have changed their operating hours.
10. Create epic content around your high priority products
ECommerce SEO managers often have a hard time getting high-quality links to build their credibility. The best way to do this is to create related items (epic content or link feed) that are closely related to your top categories and products. Associate this content with your categories and products so that juices can flow back and forth from the link. Then use outreach and other tactics to create editorial links to sections of the content.
Some Ecommerce SEO tools
- Google Structured Data Testing Tool.
- Google Search Console.
- Google My Business.
- Google Tag Assistant.
- Google PageSpeed Insights.
- SEO Site Checkup.
Implementing an effective and well-designed SEO strategy is not an easy task, but one that ecommerce marketers cannot ignore in today’s online ecosystem. While there are many other marketing methods out there that are invaluable like social media, email, content, etc. there is still no power to match search engine optimization tactics. Hope these effective ecommerce SEO tips might help you.