Digital marketers know that consumers are constantly changing their preferences based on what’s happening in the world around them. The job of digital marketers is to meet consumer preferences and trends. Due to COVID, companies are stepping back and considering what to do next. From business goals to marketing strategies, everything needed to adapt quickly to change. Therefore, this blog provides the list of digital marketing blogs to keep you updated.
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21st Century’s Marketing Methodology
Yes, Digital marketing is the latest form of marketing. Digital marketing is the marketing of products or services using digital technology through the internet, social media, cell phones, or other digital environments.
It is also an umbrella term that covers various marketing strategies such as social media marketing, search engine optimization, and email marketing.
Compared to traditional marketing methods such as print media, billboards, and television, digital marketing is largely data driven. Many of today’s popular digital advertising platforms offer access to reports for comprehensive data analysis campaigns.
How Does Digital Marketing Improve Your Business?
Over the past 7 to 8 months, businesses across the country and in nearly every industry have been hit by the virus in a variety of ways. There are economic losses and disruptions in supply chains, which is an ongoing challenge for most businesses. Some companies are entirely online. For most businesses, it’s time to increase their digital presence.
Therefore, its time for digital marketing for its role play.
Digital marketers collect and analyze data on customer behavior or different user interests to enable more personalized content and advertisements for clearly defined target groups. Good commitment gives good results.
The brand is equipped for long-distance using digital marketing. Common changes in any industry include the inclusion of real-time data boards and reformulating marketing strategies. This allows companies to move faster and be more flexible.
Importance of Digital Marketing During COVID-19
It is important to get a concrete picture of how the pandemic has affected the and companies in terms of their digital marketing.
Some of the most important things to be noted in business industry during Covid-19 are:
65% of brands experienced a decline in sales
25% of brands plan to increase their marketing activities
34% have shifted their social media marketing efforts from Instagram to Twitter
74% of surveyed brands have postponed their social publishing
How to be Updated With Latest Digital Marketing Trends
In order to keep updated with digital marketing trends, you must always keep track of the latest digital marketing blogs/channels/platforms related to the industry you are in. If you work with an agency or freelancer, a better thing to do is research and update the accounts you use.
At the same time, you can support self-renewal by participating in digital marketing forums and updates. Most of the websites listed here are Indian digital marketing blogs to get a better understanding and updates related to digital marketing trends in India.
Success in digital marketing has a lot to do with trying out new tools, techniques, and strategies. Feel free to experiment by testing something you haven’t tried before.
As technology changes, it is important that you update your knowledge to develop better strategies.
List of Top Digital Marketing Blogs
One of the easiest ways to be updated is through reading digital marketing blogs. Through ongoing training and learnings, you will understand the latest digital marketing trends available to help you stay one step ahead of your competitors.
programmatic advertising, Google trends, Consumer insights, data visualizations
keyword research on-page optimization link building competitive research Internet marketing
Fields change too quickly, from what will grab your audience’s attention, to the words your customers use and how you need to reach them. It’s only tricky when you’re forced to deal with new technologies like augmented reality or social networks, whose algorithms are constantly changing.
It takes conscious and consistent effort to follow your digital marketing strategy. Apart from knowing the latest digital marketing trends, you must understand them well enough to evaluate them for your brand.